• WHEN CAN WE START BOOKING THE NEW CELEBRITY RIVER CRUISES – SHOULD WE?

  Q –  11.29.25  – When will the new Celebrity Riverboat be sailing, and have the books been opened up yet? Is this a river cruise you will be recommending? We are past Celebrity guests in Europe (twice) and we were extremely satisfied. 

  A – Celebrity River Cruises will launch their first sailings in 2027, featuring two new luxury river ships: Celebrity Compass and Celebrity Seeker. The initial itineraries will explore the Rhine and Danube rivers, promising immersive cultural experiences, expansive open decks, onboard butler service, and 24-hour dining.

  Past Celebrity guests were allowed to begin booking in September of 2025, and the entire 2027 season sold out in six minutes, according to Celebrity.

  As the vessels have not yet been launched, we cannot make any recommendations. Our Inspectors will be filing reports, and we will begin to determine how Celebrity River Cruises’ quality standards compare with those of the three leading river cruise lines in Europe: Scenic, AMA Waterways, and Tauck.

  

  For now, these are some of the features and characteristics you will find in the new Celebrity River cruise brand:

  Here’s a breakdown of the key features you can expect aboard these 172-guest luxury river ships:

  Signature Design & Outdoor Living • Infinite Veranda Staterooms: Adapted from Celebrity’s ocean ships, these cabins feature floor-to-ceiling glass that transforms into open-air balconies at the touch of a button. • Expansive Open Decks: More outdoor space than any other river vessel, designed for panoramic views and relaxation. • Infinity-Edge Plunge Pool: A dramatic, cantilevered pool extending over the river for a floating sensation. ️ Dining & Social Spaces • Magic Carpet-Inspired Dining Pods: Elevated, cantilevered dining venues offering immersive views and a floating experience reminiscent of the Magic Carpet on Edge-class ships. • Top-Deck Bar & Grill: Al fresco dining and cocktails with 360-degree views, designed for year-round enjoyment.

  Luxury Service & Amenities • Butler Service: Personalized attention in all suite categories, continuing Celebrity’s high-touch hospitality. • 24-Hour Dining: Flexible, upscale culinary offerings around the clock. • Wellness & Enrichment: Programs focused on local culture, history, and cuisine, with onboard experts and curated excursions.

  Itineraries & Immersion • 33 Weeklong Sailings in 2027: Focused on the Rhine and Danube Rivers, with immersive port experiences in cities like Vienna, Budapest, Amsterdam, and Basel. • Cultural Deep Dives: Emphasis on local flavors, storytelling, and behind-the-scenes access to Europe’s most iconic destinations.

  Will these ships be tying up to other riverboats at night? In many ports we suspect they will. Will there be extra charge shore-excursions and dining options? Unlike more inclusive competitors we expect that there will. 

   

  Will most of the guests be coming over from Royal Caribbean and Celebrity Cruises? Absolutely yes. So Celebrity River Cruises is looking to become an extension of an existing brand loyalty not normally associated with a TrueLux product on Europe’s rivers.

  But remember this: Royal Caribbean is not playing games here. They have announced a commitment to an initial order of ten new Celebrity riverboats carrying 172 guests each. But TrueLux cruise brand Silversea is also owned by Royal Caribbean and don’t be surprised if you see the development of the ultimate river cruise product under that name and financial umbrella. 

• CAN YOU SIMPLIFY TRAVEL INSURANCE AS IN ‘WHAT SHOULD WE TAKE OUT”?

  Q – Much of what you cover on your “Traveltruth Media” sites makes sense and we feel travel educated when we spend some time reading the postings. But there is an exception. Travel insurance just confuses the hell out of me. I am 71 years old, both my wife and I are cancer survivors, and we both go a full 18 holes a few times a week. So, we are in pretty good shape. As we start doing even more touring around the world, in general, how would you advise us to approach travel insurance? And remember – please keep it simple.

  A – Understood. Technically, it is against the law in most states for a non-licensed insurance agent to make insurance recommendations. Of course, we do it anyway.

  Per your request to keep it simple: Take out a policy with one of the very best private insurance companies that offers at least $500,000 in medical evacuation coverage. The trick is to use one of the top-grade insurance firms that gives you extended coverage if you take out the policy within three weeks to a month of your deposit. The specific benefit you want is the waiver of pre-existing coverage. That means that if your previous condition acts up and you need to cancel, you would be covered even though the medical reason is based on a recurrence of a prior condition.

  We go a step further with our clients. We urge them to consider the state of medicine in the countries they will be visiting. Would they be comfortable with the level of medical care, surgery, hospitals, etc. if there was a medical emergency during their travels? If the answer is “no,” we think our clients should seriously consider medical evacuation coverage from a company like Med-Jet.

• IS THERE REALLY A SO-CALLED $2000 RULE AT RITZ-CARLTON HOTELS?

  Q – In a previous post, you mentioned the $2000 Rule at the Ritz-Carlton. I am in HR at a Fortune 500 Bank Group, and I am really curious as to how this works. I understand it is a “Rule” at the hotels and not necessarily aboard the new Ritz-Carlton Cruise line. Can you explain what it is and how it works?

  A –  The Ritz-Carlton’s $2,000 Rule empowers every employee—regardless of role or rank—to spend up to $2,000 per guest, per incident, to resolve a problem or enhance a guest’s experience, without needing managerial approval.

  The Core of the $2,000 Rule • Empowerment at Every Level: From housekeepers to front desk agents, every Ritz-Carlton employee is authorized to use up to $2,000 to immediately address guest concerns or create memorable moments—without needing to escalate to a supervisor. • Per Guest, Per Incident: The rule applies to each guest and each incident, not as a lifetime cap. This means if a guest has multiple issues during a stay, the employee can act on each one individually. • No Pre-Approval Needed: The policy is designed to eliminate bureaucratic delays. Employees are trusted to use their judgment and act swiftly to resolve issues or surprise and delight guests.

  The Strategic Philosophy Behind the Rule • Rooted in Hospitality Psychology: The policy was introduced in the early 1980s by Horst Schulze, then COO of Ritz-Carlton. He believed luxury wasn’t just about opulence—it was about creating a sense of home and psychological safety. Guests should feel that their needs are anticipated and met with care. • Proactive, Not Reactive: The rule encourages employees to anticipate guest needs and go beyond reactive service. For example, noticing a guest’s toothpaste is running low and replacing it without being asked is a small but powerful gesture.

  In fact, Ritz-Carlton contacts tell us that the “$2000 Rule” is rarely used. While the $2,000 limit is generous, most employees don’t come close to spending that amount. The real value lies in the freedom to act, not the dollar figure itself. It is the staff empowerment and the way staff can think about improving the guest experience that is seen as the major value of “The Rule”.

• ARE ALL THESE ‘BLACK FRIDAY’ OFFERS REALLY LEGIT?

  Q –(11.21.25) – It seems as though our e-mail and our physical mailbox have been inundated with so-called “Black Friday” travel offers from hotels, cruise lines, tour operators – everyone! The offers sound good. In one specific case, the current offer and amenities seem better than what I had when I booked my Viking cruise four months ago. How do I know if I can take advantage of these Black Friday offers? I guess what I am really asking is “are these true deals or true scams”?

  A – That is a complicated question. In previous years, offers from the Cruisetruth Top-Ten ranked cruise Lines or the RiverboatRatings.com site rankings were generally insincere marketing ploys to attract new bookings over the Thanksgiving Holidays. At the same time, mass market brands can discount at any time with little regard for the feelings of those who might have booked their tour, hotel, or cruise, in fact, the very top brands do not, as a rule, punish their best clients who have booked the first 25% of a tour, a room, or a sailing. They have no interest in alienating those who book earliest, seen as their most loyal and most preferred customers.

  So “sales” and “special one-of-a-kind” promotions were the rule aboard the larger, mass-market cruise brands and at hotels that were below true five-star status.

  The way pricing typically works on the better cruise lines’ and riverboat lines is that the upper-echelon lines raise prices every 90 to 120 days. Then marketing develops a strategy to sell the remaining space at the new, higher price point.

  So when we would be checking a “sale price” for clients, about 80-90% of the time, the original price paid was the better deal. That was the way the system worked, but it was not publicly discussed, as no high-quality hotel or cruise product wants to admit that when occupancy reaches a certain level, prices will go up.

  The better escorted tour products are much more concerned about being undercut by “early bookers”. Think about the challenge faced by a seasoned Tour Director when several couples on a tour discover that they have paid a significantly higher price than others in the group.

  In the hotel industry, this is not a concern. It is assumed that guests really do not interact with strangers or discuss the price they paid for their room. On a several-thousand-passenger floating shopping mall with dozens of for-profit mini-centers scattered about the ship, core stateroom pricing is not a major concern, as it is assumed by management and by their customers that prices can and do change regularly.

  But on one of our TrueLux Top-Ten Ranked cruise lines, management must assume that passengers mix and dinner conversation could well drift to the area of “price paid”. It is also a fact that on the Top Ten Rated Lines (see the summary of the latest 2026 Ratings on www.cruisetruth.com) those who book earliest tend to book higher-category staterooms as specific category suites are limited in number.

  So that is the way that pricing has always worked. But this year, we are seeing some pricing strategies that are different. There seems to be a feeling that Black Friday, and the days just prior to and following Thanksgiving, have become, as a result of efforts by Amazon, Wal-Mart, and other major online sellers, a sort of national sales Holiday Season with the expectation that special pricing offers never previously offered will be available for a one or two-week period. That is what we have seen this year, and it has affected some pricing in the TrueLux cruise sector. The chances are still not good that the “Black Friday” offer will be better than the price paid by guests who booked months earlier – but this year, it very well could be, and price checks are always required.

  To save time and effort and to approach cruise pricing seriously – there is one simple rule to follow:

  If you booked your cruise months earlier, you paid one price. The deal, upgrades, price incentives you see on the TrueLux products during the Thanksgiving period are generally real – but YOU MUST PAY THE CURRENT PRICE FOR YOUR STATEROOM. That means that your room charge will likely be significantly higher than the price paid months ago. Then you must add in all the bubbles and the glitter in the new Thanksgiving offer to see if they offset the current pricing.

  Sorry for the long explanation but we wanted to try to explain this thoroughly as your question has come up many times.

• JUST WHAT CAN WE DRINK ON AN AIRCRAFT THAT WON’T MAKE US SICK?

  Q – We are not yet clients – but hopefully, we soon will be. So let me pose a serious question. You have been somewhat specific about some beverages you advise your clients to avoid when flying. These include coffee, Coca-Cola, Hot Tea, and that famous Mrs. T Bloody Mary Mix, which tastes better at 33,000 than on dry land, even though the concoction is 50% salt. You also warned against water served from carafes. Please let me know, when working with you on future trips, precisely what you will recommend I drink at my seat while flying.

  A – Well – we do permit our clients to purchase something from Starbucks in the terminal to enjoy onboard. In fact, we generally recommend purchasing a picnic of sorts in the terminal before boarding. Actual water encased in a bottle is fine onboard, and a bit of sugary juice won’t make you ill. But, right now, and after consulting with nutritionists and parking lot attendants at Duke, UCLA, and NYU, we recommend that your first choice should be old-fashioned Ginger Ale – one of the brands that actually contains Ginger. Ginger will help soothe your stomach. Or, just carry some real ginger in your carry-on and add it to your drink. 

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