IS THERE A RELIABLE WAY TO SEARCH FOR THE LOWEST AIRFARES ONLINE?

Q – Is there one best place to check online when seeking the lowest price for a domestic air ticket?

Q – We hear a great deal about this subject and, were we to believe the ads, online travel agencies are each given their own, private airfares on every worldwide flight. Of course this is not true. Fares can change on a minute-by-minute basis as they are not created by humans. In fact, we now have a process that allows computer programs to personalize air quotes based on each consumer’s personal online profile consisting of an average of more than 2,000 specific data points. So your purchase habits at Walmart or on Amazon can help determine the airfare you will quoted by an online source. 

We do think that a good start is one of Google’s latest features, the “Aggregation” of fares from third parties. Google now has a new tag identified as “Cheapest”. But be aware that the cheapest airfares may well involve routing and/or airport changes that are less than desirable. As a general rule, non-stop airfares are normally higher, often by a significant amount, than more “creative routing” that dramatically increases your risks of missed connections or lost baggage.