Q – (1.12.24) We are, as we write this, sitting at a table piled with travel brochures we’ve been collecting. We are trying to figure out where we should be headed this coming summer in Europe? This led to some discussion and we are wondering what trends you are seeing at traveltruth? Have people changed their travel destination choices in the past year and do you have any sense as to the better options for summer heat travels in 2024 and 2025. We live in Rancho Mirage so summer getaways are now an important consideration. Thank you for sharing your thoughts.
A – The data is actually rather startling. The demand for cooler overseas destinations has increased dramatically this past year. Mindset Consulting claims that demand for “cooler destinations” is up 186% at the end of 2023. The search for colder destinations is strongest, according to the research, among residnets of California, Florida, and Georgia.
So where are they headed? The Netherlands had a 174% growth last year – Ireland was up 154% – and Finland 133%. These examples are being repeated all around northern Europe. If we were launching a new travel firm today, we might call it “Cooler Climes”.