Q – All right – just love the no bs approach of this site – hope you can help. We have cruised Cunard twice, Azamara once, and we are now looking at Alaska on Regent which our travel agent says is the top-ranked cruise line in the world! So, first, is that correct? But my real question has to do with the Free Air offers to Alaska. I notice that when you book Regent Cruises to Europe you get free round-trip air and they fly you in business class. But our travel agent is saying that if we book Regent to Alaska, she will get us free first-class air – not business. She has been around and is well-regarded in the Pittsburgh area. Is she getting us something special. Sure feels like it – and she did put it in writing.
A – Regent is not the Top-Rated cruise line in our latest rankings. But they are among the top three and they are rated at the very top when it comes to “Best Overall Value for A True Luxury Cruise Product.”
The answer to your question is not exactly what you may have concluded. Regent does include “Free” Business Air on every sailing outside our continent. It is automatic. But you can always turn it down and take an air credit. For instance, a typical air credit for a sailing in Europe would be $2700 per person. So if you chose not to use the cruise line’s air, your travel agent would be able to take $2700 x 2 off your total invoice.
What is confusing you is that Business Class seats rarely exist on flights within North America. So when you are traveling between Alaska and your home your only choices are normally flying First Class or that other class that begs for food from the folks in front. So, yes, Regent always offers First Class rather than Business Class air on flights within North America and you always have the option of choosing the air credit instead. Morgan & Morgan might argue that the air credit voids the legal concept of free. Your travel agent is doing a fine job but all of your fellow travelers on Regent are getting the same offer.
It is, by the way, worth repeating, that Regent is still, after more than a decade, the only major luxury line to offer the “Free Air” option on every sailing. No one else seems to have figured out how to do this. Instead, lines use “Free” air promotions sparingly on sailings that need financial or marketing stimulation. What Regent knows that the others haven’t figured out, is that travel agents will always sell the thing they know. And rather than look up the date or wait on hold with a competitor to see if free air is available, they will turn to Regent where they know it is.
Worthy of some discussion at the Harvard Business School.
