While the world sits by idly, concentrating on frivolities such as which Soshi snowboarder is 3 seconds faster than his challengers, a new war has broken out along the Norwegian and Swedish border. Known as “The Big Mac Attack” , McDonald’s has put up a large billboard on the border reminding Norwegians that at $9.08, it’s Big Mac is considerably less expensive than the same burger sold in Norway at current rates of $14.41.
Oil-rich Norway has higher wages and more inclusive social programs than Sweden. It also has one of the highest standards of living in the world. So McDonald’s ad agency in Sweden thought they would have a little fun suggesting that Norwegians cross the border for a real food bargain.