The Ritz-Carlton in South Beach, the currently oh so hot enclave in Miami, employs a tanning butler. This fellow’s brief is to walk the pool area in search of those who may need assistance applying sunscreen to those areas of the body that may be difficult to reach. He carries a small selection of oils because some of us are butter people and some of us aren’t.
Given the super-sizing of America, one wonders if this will eventually lead to a charge for this service based on square footage. But that is not yet a problem in South Beach.