Travel SEO Guide
How can you increase bookings and make more sales from your travel website? How can you guarantee a steady growth of your travel business? The answer is through travel SEO.
Travel SEO is not a theoretical concept, but it’s a term used to describe the set of steps you can follow to optimize your travel website for search engines, go through getgoosebumps.com.au.
Why is travel SEO important?
If you have a travel website or blog and you are new to SEO and Digital Marketing, the first thing you need to understand is why SEO is important for your website’s success and what are the benefits of SEO for your business.
Let us first start with a very quick introduction to SEO and in more particular about the purpose of SEO. Why should someone in the travel business care about SEO?
#1 – Getting more leads from search engines
The purpose of SEO is to help a website appear higher in the search engine result pages (SERPS) for keywords related to your business. For example, when a user opens Google and types “rent a villa in Sicily”, the websites optimized for SEO, appear first in the results (after the paid ads – more details below) and this means more qualified leads for those websites.
A research study by Google on the behavior of ‘travelers’ showed that a large percentage of people start their travel and booking process through search engines.
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So it’s obvious that if your website does not have high rankings for your business keywords, you are already losing a large percentage of your potential customers to competitors.
What is more interesting is that despite that fact that there are big brand websites like booking.com, airbnb.com, tripadvisor.com (to name a few), user’s still turn to search engines when they are ready to start their trip planning process.
Importance of Travel SEO
# 2 – More Cost effective compared to the next best alternative (PPC)
Travel websites that don’t practice SEO, will not appear in the top results organically but they can still get traffic from those searches through PPC and in particular Google AdWords. A Reseller SEO company can help you improve your traveling site traffic for very affordable prices.
While this is a perfectly good practice and AdWords one of the best ways to get highly targeted traffic to your website fast, in the long term is not as cost effective compared to SEO.
The reason is simple: when you stop advertising with AdWords, traffic will decrease while with SEO once you achieve good rankings targeted traffic will flow-in 24/7. In addition, for every visit you get from AdWords, you will have to pay a few dollars per click and depending on your daily budget, it can minimize your traffic and lower your conversion rates.
SEO is not less expensive, there are costs involved but in the long term is a better investment.
#3 – SEO can guarantee your business growth
Can you imagine how many bookings / leads you could get if you had 2000 people visiting your travel blog or website every single day? How could this change your business plans?
I’ve been working in the travel industry for a few years now and know from experience that a constant flow of targeted traffic can really transform a business and generate opportunities for growth that otherwise could not be possible.
Although we always say that nothing is guarantee in SEO and Digital Marketing, achieving good rankings in a correct way can make a huge difference for travel businesses.